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In the age of the internet and the gig economy, personal branding is more important than ever. Whether you are a serial entrepreneur, a small business owner or network marketer, building a solid personal brand can pay off in many ways. Building an authentic personal brand is an effective way to communicate to your audience, who you are, what you do and how you help others. A great brand will be inviting and attract clients more effortlessly.

Three keys to building and effective and authentic personal brand:

  1. Be genuine and real what you are talking about:

Develop your own voice, while it can be great to emulate yourself after someone that you may admire, keep it real!  We all have valuable insights and content that can be talked about in a genuine way where you are providing real value to your audience. Knowing who your audience is will always be helpful when creating and sharing content online.

  1. Consistency is always king:

From image to content, consistency is vital when it comes to developing your brand. The best way to build your brand authentically and genuinely, is to be consistent not only with how often you’re creating and sharing content, but more importantly the type of content that you’re sharing. It should always be consistent with you, your belief, and your brand.

  1. Showing vulnerability in and about your brand:

There’s a lot of people that believe you have to fake it until you make it. And this goes both ways. You might be in a dark place and your own positivity and content can help push you through those times so that you’re living a true authentic life. But the key to this, is to let people know, I’m being vulnerable to your situation so you become more relatable to your audience. The more real your brand is, the more people will be attracted to it. Remember to not over share on social media, depending on the personal brand you are building, it is always wise to think before you post, some things are meant to remain personal. If a personal experience and the outcome may help your audience, then this is a great way to show vulnerability and help you to connect further.