Are You Posting But Not Growing? Here’s What You’re Missing…
Many professionals spend hours crafting LinkedIn posts, hoping to attract engagement, leads, and visibility.
But there’s one mistake that keeps them from maximizing their LinkedIn presence:
👉 They’re not engaging with others.
LinkedIn is a two-way street.
You can’t just post and expect people to flood your inbox with opportunities.
The truth is, one of the easiest, yet most powerful ways to grow on LinkedIn isn’t just posting—it’s engaging with other people’s content.
This strategy doesn’t just build relationships; it builds authority, credibility, and visibility in ways that even the best-crafted posts can’t achieve alone.
In this newsletter edition, I’ll break down why engaging with others’ content can transform your LinkedIn presence and how you can do it effectively to maximize your growth.
Why Engaging With Other People’s Content Is the Ultimate Growth Hack
There are three major reasons why commenting and interacting with posts should be a key part of your LinkedIn strategy:
1️⃣ You Get Exposure to New Connections
When you comment on someone else’s post, you aren’t just engaging with them—you’re putting yourself in front of their entire audience.
💡 Think about it: Every time you leave a comment, your name, profile picture, and expertise become visible to their connections and followers.
If the post gets a lot of engagement, your comment can reach hundreds or even thousands of new people without you having to create your own content.
This is especially powerful when engaging with industry leaders, influencers, or potential clients.
If their audience aligns with your target market, your comment acts as a mini billboard showcasing your insights.
🔹 Example: If you sell leadership training and comment on a post from a well-known executive coach, you instantly get seen by professionals who may be interested in leadership development.
2️⃣ The Power of the Most Relevant Comment
The LinkedIn algorithm prioritizes relevant comments and rewards those who add value.
If your comment sparks conversation, asks a great question, or shares a key insight, it has the potential to be pinned as a top comment.
Why does this matter?
- The top comments get the most likes, replies, and visibility.
- More people engage with your comment, pushing it further in front of the audience.
- Your expertise gets showcased in a way that feels organic—you’re not selling, you’re contributing.
✅ How to Make Your Comment Stand Out:
- Avoid generic responses like “Great post!”
- Add a unique insight or perspective.
- Ask a thought-provoking question to keep the conversation going.
- Share a personal story or experience related to the topic.
🔹 Example: Instead of commenting, “Great insights!” on a post about AI in business, try: 🚀 “I love how AI is being used to enhance decision-making in business. What do you think is the biggest challenge companies face when integrating AI into their workflows?”
This kind of comment gets replies, likes, and potential connections.
3️⃣ Show Your Expertise & Grow Your Network
Every comment you leave is an opportunity to showcase your knowledge, credibility, and leadership in your field.
Over time, people will recognize your name, associate you with valuable insights, and want to connect with you.
💡 Why This Works:
- People love seeing expertise in action.
- Engagement builds top-of-mind awareness—when they need your service, they’ll think of you.
- You develop relationships without hard selling.
🔹 Example: If you’re a career coach and comment consistently on posts about job searching, professionals looking for help will start following you and engaging with your content.
🔥 The Snowball Effect: How Small Engagements Lead to Big Opportunities
Many people ignore the compounding power of LinkedIn engagement.
One valuable comment today can lead to:
✅ New followers seeing your future posts.
✅ Potential clients reaching out because they resonate with your insights.
✅ Podcast invitations, collaborations, and speaking opportunities.
Engagement isn’t just about visibility—it’s about being in the right conversations.
How to Engage on LinkedIn Like a Pro
Now that you know why engagement is crucial, let’s break down how to do it effectively.
📌 Step 1: Identify Key People to Engage With
Find the right people whose audience aligns with your goals.
These could be:
✅ Industry leaders & influencers in your field.
✅ Potential clients who post regularly.
✅ Collaborators who have complementary businesses.
Tip: Create a “LinkedIn Commenting List” of 10-15 people and interact with their posts consistently.
📌 Step 2: Leave High-Value Comments
To stand out, your comments should be:
💡 Insightful – Add a new perspective or expand on the post.
❓ Conversational – Ask engaging questions that spark discussion.
🎯 Relevant – Relate your expertise to the topic without selling.
📌 Step 3: Be Consistent (Daily or Weekly Engagement)
To see real growth, engagement should be a habit, not an afterthought.
⏰ Suggested Routine:
- Spend 10-15 minutes daily engaging with relevant posts.
- Leave 3-5 meaningful comments per day.
- Reply to comments on your own posts to keep conversations going.
📢 Real Results: How Engagement Can Lead to Business Growth
Still skeptical? Here’s how this strategy has helped professionals just like you:
✅ A marketing consultant landed a $10K contract after a LinkedIn comment turned into a conversation in DMs.
✅ A business coach saw their follower count double in 60 days just from consistent commenting.
✅ A tech entrepreneur got invited to speak at an event after engaging with an industry leader’s post.
👉 The bottom line? Engagement isn’t just a nice thing to do—it’s a growth strategy that leads to real business opportunities.
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