LinkedIn continues to evolve, shaping how professionals connect, engage, and grow their networks.
As we close the year, three major updates are changing the platform dynamics.
If you want to stay ahead of the curve and make the most of your LinkedIn strategy, here’s what you need to know:
1. LinkedIn Audio Rooms Are Going Away
LinkedIn launched Audio Rooms with high hopes of competing in the live audio space, but the feature is now being phased out.
This shift signals that the platform is prioritizing other types of content and engagement features that resonate more with users.
If you’ve been using Audio Rooms to build your personal brand or host live discussions, here’s what you should do now:
- Transition Your Audience:
Move your audience to other LinkedIn features, like newsletters or video content. Let them know where to find your expertise in the future.
- Focus on Video:
Live or pre-recorded video content can provide the same interactive feel while keeping up with LinkedIn’s growing emphasis on short-form video (more on that below).
- Build Community Elsewhere:
Leverage LinkedIn Groups or polls to engage with your followers and foster discussions in a different format.
2. Posts With Selling, Pitching, or Forced Engagement Are Being Suppressed
LinkedIn has adjusted its algorithm to reduce the visibility of posts that aggressively sell, pitch, or force engagement (e.g., “Comment YES if you agree!” or “DM me for a free resource!”).
Why?
The platform wants authentic and meaningful conversations, not content that feels transactional or manipulative.
What This Means for You:
- Avoid the Hard Sell:
Instead of pitching, focus on creating value-driven content that educates, entertains, or inspires your audience.
- Engage Naturally:
Encourage genuine dialogue by asking open-ended questions and responding thoughtfully to comments.
- Provide Subtle CTAs:
Call-to-actions are still valuable, but they should feel natural and aligned with your content. For example, “If you’d like more tips, check out the link in my featured section.”
Posts that focus on building trust and delivering insights will naturally gain more traction and engagement.
3. LinkedIn Is Prioritizing Short-Form, LinkedIn-Relevant Videos
Short-form video content is now a key focus for LinkedIn.
However, the platform is signaling that it doesn’t just want repurposed TikToks or Instagram Reels.
The emphasis is on content tailored to LinkedIn’s professional audience.
How to Succeed With Short-Form Video:
- Stay Relevant:
Create videos that directly address the interests and challenges of your LinkedIn audience. For instance, career tips, industry insights, or personal stories about workplace experiences perform well.
- Keep It Professional:
While creativity is encouraged, ensure your videos align with the professional tone LinkedIn users expect. Avoid overly casual or off-topic content.
- Optimize for Engagement:
Use captions, make your message clear in the first few seconds, and ensure your videos deliver actionable value.
This change is an opportunity to stand out. Short-form videos that feel native to LinkedIn, rather than recycled from other platforms, will help you capture attention and grow your reach.
Take Action Today
LinkedIn is evolving quickly, and these updates highlight a shift toward meaningful, relevant, and high-quality interactions. To stay ahead:
- Diversify your content strategy to adapt to these changes.
- Focus on adding value, not just selling or pitching.
- Experiment with LinkedIn-native short-form videos to boost engagement.
By staying informed and flexible, you can position yourself as a leader on LinkedIn while navigating these changes with confidence.
Find Out Where Your Gaps Are
Take my free LinkedIn Scorecard Assessment to find out what you need the most help with in regards to LinkedIn, and what your main focus should be to grow your business:
Take the assessment here: https://www.magpaiassessments.com/4124/0
What Are Your Thoughts?
What do you think about these updates?
Have you adjusted your LinkedIn strategy yet?
Share your thoughts below—I’d love to hear how you’re adapting!
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