In the competitive landscape of LinkedIn, standing out without coming across as salesy or spammy is a crucial skill.
Here, we explore three effective strategies that can dramatically increase your rate of generating sales calls through LinkedIn.
Let’s dive into each method, understand the steps involved, and conclude with an accountability exercise to help you measure and sustain your success.
1. Connect with and Message the Right People Detailed Explanation:
Success on LinkedIn begins with targeting the right audience.
Identifying and connecting with potential clients who genuinely benefit from your services ensures a higher engagement rate.
Research profiles that align with your ideal customer persona and make connections that are likely to be interested in your offerings.
Action Steps:
- Use LinkedIn’s search and filter features to find individuals who meet your ideal client criteria.
- Send personalized connection requests mentioning a specific detail from their profile to show genuine interest.
- Follow up with a personalized message after they accept your connection request, introducing yourself and how your services could address their needs.
Accountability Exercise:
Keep a weekly tracker of the number of new connections and the response rate to your follow-up messages.
Review this tracker to adjust your targeting or messaging approach based on the results you’re achieving.
2. Use “Push Notification” Messages Detailed Explanation:
“Push notifications” on LinkedIn refer to messages that prompt an immediate notification on the recipient’s device, often leading to higher visibility and response rate.
Utilize this feature by sending messages during peak LinkedIn usage hours to increase the likelihood of immediate engagement.
Action Steps:
- Craft concise and direct messages, with a clear call to action.
- Schedule these messages during business hours when users are most active, typically mid-morning or early afternoon.
- Ensure that each message offers value, whether it’s a useful insight, a free resource, or an invitation to discuss common industry challenges.
Accountability Exercise:
Monitor the open and response rates of these push notification messages.
If certain times or message formats yield better results, refine your approach to focus on what works best.
3. Message Those Who Vote in Your Poll Questions Detailed Explanation:
Engaging users through polls on LinkedIn can provide not only valuable insights but also a direct line to interact with interested parties.
Messaging those who participate in your polls shows that you value their input and can naturally lead to deeper conversations about their needs and your solutions.
Action Steps:
- Regularly create polls related to your industry or pain points that your service addresses.
- Review who has interacted with your polls and send them a thank-you message for participating, along with a soft invitation to discuss the poll topic in detail over a call.
- Tailor the conversation based on the aspect of the poll they engaged with to keep the discussion relevant and engaging.
Accountability Exercise:
Track how many conversations initiated from poll interactions convert into phone calls or virtual meetings.
Set a monthly goal to increase these conversions by refining your polls and follow-up messages.
By implementing these three strategies, you can effectively enhance your ability to generate sales calls through LinkedIn.
Regularly reviewing your actions and holding yourself accountable ensures continuous improvement and success.
Join The LinkedIn Leads for Life Facebook Group Here: https://www.facebook.com/groups/284573162152150
It is a community of support, tips, and more for generating leads using LinkedIn!