LinkedIn has become more than just a job search site; it’s a vibrant community for professionals to connect, share insights, and grow their careers.

However, as with any community, certain practices can diminish the value of your experience and hurt your professional reputation.

In this week’s newsletter edition, let’s highlight the top three LinkedIn faux pas you should avoid.

1. The Pitfall of Automated Connections and Messaging

First and foremost, using automated software to connect and send messages on LinkedIn is a big no-no.

While it might seem like an efficient way to expand your network, this impersonal approach can backfire.

Using this approach is in clear violation of the LinkedIn User Agreement.

You agree that you will not: Use bots or other automated methods to access the Services, add or download contacts, send or redirect messages; Develop, support or use software, devices, scripts, robots or any other means or processes (including crawlers, browser plugins and add-ons or any other technology) to scrape the Services or otherwise copy profiles and other data from the Services;

It strips away the genuine human interaction that forms the backbone of meaningful professional relationships.

Instead, take the time to personalize your connection requests.

A well-crafted, individualized message can go a long way in forging an authentic and valuable connection

Remember, quality trumps quantity when it comes to your professional network.

2. Personal Account Management: Authenticity Matters

Secondly, having someone else manage your account and act like you are risky.

You agree that you will not: Create a false identity on LinkedIn, misrepresent your identity, create a Member profile for anyone other than yourself (a real person), or use or attempt to use another’s account;

Authenticity is key on LinkedIn.

People want to connect with you, not an impersonator.

When your account is managed by someone else, your connections miss out on your unique voice and perspective.

Instead, manage your account, share your own thoughts and experiences, and engage with others directly.

This authentic engagement builds trust and credibility, which is essential for any successful professional relationship.

3. The Engagement Pod Dilemma: A Short-Term Fix with Long-Term Consequences

Lastly, participating in engagement pods to “beat the algorithm” is a strategy you should definitely avoid.

Engagement pods are groups that agree to like and comment on each other’s posts to boost engagement artificially.

While this might give your posts a temporary visibility boost, it’s not a sustainable strategy.

Real, organic engagement is what LinkedIn’s algorithm favors in the long run.

You can focus on creating high-quality, relevant content that resonates with your audience.

This approach aligns with LinkedIn’s best practices and establishes you as a thought leader in your field.

Final Thoughts: Which One to Drop First?

Each of these practices undermines the authentic, professional nature of LinkedIn.

But which one should you drop first?

That’s for you to decide based on your current LinkedIn strategy.

Remember, your LinkedIn presence is an extension of your professional persona.

Keeping it genuine, authentic, and engaging is crucial for long-term success.

Now, I turn the question to you, the LinkedIn community:

Which of these three practices do you think is most critical to stop immediately?

Share your thoughts and let’s foster a more authentic and valuable LinkedIn experience for everyone.

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