There is no denying the importance of video on social media when you want to expand your business.
But there is also no denying that for some, it’s one of the scariest things a business owner can do to “put themselves out there”.
“Every master was once a disaster”, – T. Harv Eker International
I couldn’t have said it any better myself.
Here are three reasons to start doing at least 1 video a week on LinkedIn:
1. Builds the “know, like, and trust” faster than any other form of content that you could create:
Something that we are always talking about. We are always looking to achieve credibility and trust with our audiences.
Credibility and trust are built over time, and when you have the ability to do a LinkedIn video 1x per week and educate and inform your audience on things that they need to know in relation to what they do for a profession or the industry that they’re a part of, people start to look at you with that notion of credibility, and being that credible source where they’re going to go and get their information.
In addition, when trust is formed, and your audience trusts, a whole new world is opened for you. Doing a LinkedIn video just one time per week is going to earn you that credibility, and it’s going to earn the trust of your network.
So, they’re going to come back to you repeatedly for more information.
2. Pushes you out of your comfort zone:
Getting out of your comfort zone is essential for personal and professional growth. It can be easy to get stuck in our daily routines and ways of doing things, but in order to truly succeed in business, it’s important to take risks and try new things.
One of the biggest benefits of stepping out of your comfort zone is the potential for new opportunities. By trying new things, such as doing a LinkedIn video 1x per week, you open yourself up to new possibilities and experiences that you may not have otherwise had access to. For example, if you’re a small business owner, stepping out of your comfort zone might mean expanding your product line or services to reach new markets. Or, it might mean rebranding your business to appeal to a different customer base. Or getting uncomfortable and showing up on a video that educates and informs the audience you are building.
Another benefit of getting out of your comfort zone is the ability to learn and grow. When you take risks, you’re putting yourself in a position to learn from your mistakes. This can help you become a better entrepreneur or business owner. By trying new things, you’ll develop new skills and perspectives that will help you become more adaptable and resilient.
Additionally, getting out of your comfort zone can help you build stronger relationships with those in your LinkedIn network. When you’re willing to take risks and try new things, it shows others that you’re open-minded, flexible, and willing to collaborate. This can help you build stronger relationships with your customers, clients, and power partners.
It’s important to note that stepping out of your comfort zone doesn’t mean recklessly jumping into new ventures without proper planning and research. Instead, it’s about taking calculated risks and being open to new ideas and opportunities.
Overall, getting out of your comfort zone is essential for personal and professional growth, it can open new opportunities, help you learn and grow, and build stronger relationships. In business, it’s important to take risks and try new things in order to stay competitive and adapt to changing market conditions.
3. Positions you as the expert and go-to person in your specific space of business:
Something that I always tell people is to
“be a salmon in a world of fish”.
Go against the grain. Go against the current. Don’t go with the flow, go against the flow. Carve your own path, blaze your own trail.
There are many people in the same space you are in. Whether you’re a coach, whether you’re a consultant, whether you have a mastermind, or whether you’re building an online business, there are other people out there just like you.
But what are you doing that’s truly different from everyone else? What are you truly doing to separate yourself from the other people in your space?
Doing a video once a week on LinkedIn positions you as the expert. You want to be looked at as a credible source and as the expert in your space. Now, there are a lot of people who consider themselves LinkedIn experts.
Are they? I don’t know.
They could be, but whenever I see someone in the space calling themselves a LinkedIn expert, that is not doing all the things that are required to be an expert in your space, which is providing value-added content each day.
Doing LinkedIn videos that add value never leads you to ever selling your audience or pitching to your audience about a product, good, or service you have is what defines someone as an expert.
When they’re not doing those things, while you are doing at least one LinkedIn video per week, it will position you as the expert in your space over time.
Of the three mentioned, what is the biggest reason you would start doing LinkedIn videos at least 1x per week?
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