Being intentional with what you do on social media, making things personal, and really attracting your tribe is one of the best ways to use social media to build that business pays you like a business.
So, let’s start with Instagram. On Instagram, the best advice I can give you, for what you need to do, is whether you’re doing posts, whether you’re doing Instagram stories, just being intentional. With everything you do, how and why you live, and why you host that way. There’s nothing more relatable than being genuine, being authentic, being real, and being vulnerable. So the more in-depth you go, and the more personal. You make all of your posts on Instagram, get better engagement, you’re going to get more attractable you’re going to be, and the more people you’re going to have who reach out to you. So number one, be intentional with each post and everything that you do on Instagram.
Number two, let’s talk about Facebook. The best advice I can give you for Facebook is this the more personal posts you can do and the less general “friend” type post for people in your opportunity. Don’t put posts up where you know people from your team are going to like and comment because that’s just playing into the algorithm. Posting for your organization is not going to help you make more personal posts, more vulnerable, aha moments, and impactful moments in your life. You have to make everything that you do on social media, extremely personal because if you genuinely want to attract the right people to what you’re doing, you have to make it your own. A perfect example of this is how I was doing a webinar and a master class the other day, and in one of my slides, I talked about all of the things that I went through. From two divorces, personal bankruptcy, bullied and picked, and then my father going to prison. All of these things that people didn’t know I had to overcome were just part of my life. It’s part of my story, and I had a woman reach out to me. She said, “Scott, I just want to thank you for your vulnerability and your strength and sharing that information because, for the longest time, I felt like I was alone, I felt like no one understood me, and no one had ever been through what I have gone through, plain and simple.” If you take that concept, you don’t have to go as deep as I did if you’re not comfortable doing that. You still want to go deep, personal, and vulnerable, so you can let people know, hey, you’re not alone. Use social media for the betterment of others. Pour into as many people as you can so Facebook, make it more personal.
LinkedIn, the best way to use it, and the best piece of advice I can give you is to make it a business and tribe building content. So talking about, not so much your opportunity, but make it business-related, inspiring content, motivating content, thought-provoking content, and no product posts. I’m going to tell you guys now stop posting about your shapes, the oils, and everything that you’re doing on. One of LinkedIn CEOs wrote a great article about please stop treating LinkedIn like it’s Facebook. It’s not about the products; it is business-related. The more leadership type posts that you put out there, the more thought leaders, you’re going to attract to you your network, and potentially in your business, you have to think about how you’re using it, why you’re using it, and what they can do for your business.
Download “The Perfect Profile”: 6 Steps to Optimize Your Linkedin Profile: HERE: https://networkacademy.kartra.com/page/OptimizeLinkedin