Let’s talk about the three most common addictions for network marketers. These are the ones that come up most often, from what I have seen and experienced after being in this industry for so long.
#1 Addiction: Posting and talking about the products all the time.
It’s very normal in the beginning, because you’re getting your feet wet and learning the ropes and you want to share this opportunity with the world! But as you progress and start to gain a better understanding of what network marketing is, you realize it’s not just about the company and the products that are distributed by that company.
YOU are the number one product that people actually invest in. I have seen a disconnect in how some uplines and leaders are teaching their teams to share the opportunity. I have seen the advice of: “show the product, show the product, show the product, show nothing but transformations”.
If you make it about the product all the time, slowly but surely you start to lose your own personal identity, your identity becomes those products and you will lose the connection with others.
*Remember: You are the reason why people say yes and when you can step into that power and start to diversify what kind of content you put out there. Whether it’s about your life, where you are traveling, where you’ve had developmental growth, hobbies, passions…… all of those things go into the most important product in this whole equation and that’s YOU. So if you talk about the products all the time, you can’t expect to get those business results that you’re looking for, because people are only going to reach out to you for the products. So the number one addiction that needs to be broken and talking about the products all the time.
#2 Addiction: Not knowing how to present the business opportunity correctly (and always leading with the product)
If you’re not presenting the opportunity enough and only talking about the product, most people you bring in will do the same…. and you need business builders to grow and build your business.
If you are repeatedly doing this, then you start to feel like you don’t know what you’re doing as a network marketer, you’re just a distributor, you’re just a cleanse coach or a product coach.
So if you don’t know how to present the opportunity, spend some time to research this and learn from others in your business who have done so successfully. Remember, there are two ways that people make money in network marketing. Number one, they make a little bit of money, because they’re just distributing products. Then there’s those people that go all in that realize that this is an amazing business opportunity and the quickest way to grow it and start earning residual income, is to share and be up front about the amazing business opportunity along with the product experience (not just about the experience). When you grow your team, your business grows in the long term. When you sell just a product, your business grows, but does not sustain growth in long term.
When I started in network marketing, I was only talking about the products but I realized I had to make a shift in my business and a shift in the way that I was building my business if I wanted to significantly grow my income level. I had to learn and grow like everyone else, and as T Harv Eker clearly states “every master was once a disaster”. So I’m good at it now, because I’ve had thousands and thousands of repetitions doing it.
In the beginning, I sucked just like everybody else. So if you think everyone’s a master, as soon as they start, please know, it takes time. It’s like going to the gym, you don’t work out once and have a body like Arnold Schwarzenegger. It takes discipline every single day, every single month, every single year.
Take the time to learn and grow…. learn how to share the business opportunity and grow those network marketing muscles.
#3 Addiction: Doing a Facebook Live Scares Me
I see this all the time, even with my personal clients. When I tell them you have to do a Facebook Live once a week, they cringe. People think, oh no! “I don’t want to sound stupid! I don’t know what to say!”
These are all stories you are creating. I personally just started doing Facebook lives and videos a few years ago. Did I know how to do it? No. Are they perfect? No. Have I grown and become more comfortable and more knowledgeable how to connect with my audience and share content they really value and appreciate? Yes.
The only way to get better at something is to do it and do it again… and again. Like in Darren Hardy’s book, “The Compound Effect”. For the compound effect to take place, you need to make sure that you do those small daily actions and habits every single day. So if you want to get better at Facebook Lives, if you want to get better at doing videos, then you need to practice them all the time. LeBron James, the famous basketball player doesn’t just take two shots a day and then call it a day. LeBron James probably works as hard as possible every single day to become better and better all the time.
So just like any of these network marketing addictions that we all still have or have worked through, it takes time it takes effort and it takes energy to improve. So if you’re verbalizing to yourself and you’re actually verbalizing to others, “I suck at doing Facebook Lives”, “I don’t know what I’m talking about”, “People are going to think I’m stupid”. That is what you are going to will into existence. So if you want to improve on something, you’ve got to improve in the methodology and the consistency and the amount of times that you’re doing it. The more you do it, the better you’re going to get.
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